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Ami Model
Part 1 - IBIS AMI Model Generation Made Easy
Cai Zhengfu: Amy Special "three magic weapons" to help develop - Airmate, fans, small appliances - Network Appliance Industry-hc360
The past two years, with the rising costs of raw materials and energy prices continue to rise, small home appliance industry is facing unprecedented cost pressures, profit declines in value. However, in sharp contrast, has 30 years international experience in professional manufacturer of small household appliances Airmate its domestic market is ushering in a golden 10 years, its sales in 1997 soared more than 6,000 yuan last year The 500 million yuan.
Recently, Vice Secretary-General Xu Dongsheng Chinese appliance in the home appliances with the Guangdong Chamber of Commerce vice president, vice-chairman Cai Zhengfu Airmate discuss electrical After that, Amy's success stems from a special magic.
Magic one: to drive brand products
Xu Dongsheng that, compared to small appliances and large appliances, small businesses, competition, many brands, which determines the development of small household electrical appliance enterprises can not copy large appliance model, we must embark on a unique path of its own characteristics.
Airmate taken from OEM to ODM and then to OBM, to product-driven brand of development. Cai Zhengfu said Airmate first focus on the good product, do first post, so fine, do stronger, bigger. In the early days of Airmate select the quality for the Sanyo and other global brands to do the most demanding process, and strive to create the most highest degree of product quality. For this reason, Airmate with other world famous brands such as Toshiba, Samsung, France Cyber maintain than a decade of friendship and cooperation.
Airmate in so specialized, so refined products will begin in the OBM and the establishment of independent brands on the development effort. In recent years, Amy has special access to the national exemption product and brand in China and the Ministry of Commerce issued in February this year, "the most competitive brand" and other honorary titles. Airmate to 2007 as "brand extension years." Cai Zhengfu said Airmate will further strengthen the delicate, fashion content, creating not only meet the functional needs of consumers and can bring emotion to enjoy the unique brand culture.
Magic 2: exquisite design trend-
Xu Dongsheng pointed out that people demand for small household electrical appliances from people yearning for fine living, "fine" can cause the internal resonance of consumers, stimulate consumers to buy more impulse, so exquisite design will become the future of small household appliances the focus of competition.
Airmate order to maintain the absolute leader in the industry position, established a strong R & D design team, one in Shenzhen, there are 100 people, including
Including Japan, France, Britain and other parts of the technology, design elite gathered here. At the same time, Airmate invested more than 2000 million to establish a Chinese small home appliance industry's largest testing laboratory, filled with many from Korea, Japan, the European Union and other places of precision testing equipment such as temperature and humidity machine, quiet room, etc., cost millions of dollars over many devices.
For this reason, Airmate ventilation in the home appliance industry has achieved unprecedented success. In the fan area, Le Meridien have launched a series of special significance with innovative products. This year, Amy has developed a special warm and cold blossoms, Four Seasons Four Seasons to enjoy the warm and cold air supply fan and up to 10 meters away from rotating fan, will be left competitors far behind.
Magic 3: From Family Business to Family Business
Airmate recognized early, although in the early days of family business with considerable cohesion and combat effectiveness, but later developed to a certain size, their defects will become increasingly clear that business activity would be inhibited. Therefore, Airmate prevailing circumstances, realized from the "family business" to "family business" of rapid change, so that all employees of the company have a strong sense of identity and belonging, as the corporate home to the internal driving force of sustainable enterprise development .
This, since 2003, Airmate total assets from the company come up with about 10% to quantify the allotment of ordinary employees, now has more than 1,000 regular employees as "small shareholders", has greatly strengthened common sense of ownership and active employees dedication to Airmate lasting, healthy and stable development foundation.
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